Case Studies – Partnership Marketing and Events
Backstage Whiskey
(2017 SEC Championship, Peach Bowl, and 2018 National Championship Pre-Game Events)
Darius Rucker’s “Backstage Whiskey” was expanding beyond South Carolina and Tennessee and was entering the Georgia Market in November 2017, so we created a Event Marketing Partnership to Launch their Whiskey and Peach Mint Whiskey (Displayed before it’s Spring 2018 Launch) at our Pre-Game Events. We implemented the Whiskey Products into our All-Inclusive Event with a Specialty Drink (Backstage Peach Mint Whiskey and Lemonade) in Backstage Whiskey branded Cups and used Backstage Whiskey and Darius Rucker Branding throughout the events.
This Brought Attention to the New Market and to Fans Attending from all around the Country and helped activate a Pre-Game event next to the National Championship where Darius was performing officiailly at the Pre-Game Concert Series in Centennial Olympic Park Next Door to Our Event. Those 3 Events were Attended by Fans from 37 States!
MillerCoors (Miller Lite, Molson Canadian, & Blue Moon)
(2017-2018 Buffalo Bills and Buffalo Sabres Pre-Game Events)
MillerCoors was looking to expand into a major venue (Buffalo Riverworks) where our events take place and activate around their Buffalo Sabres, Buffalo Bills, NHL Sponsorships at our Buffalo Red Zone Tailgate Experiences and Buffalo Gold Zone Pre-Game Parties. We activated Branded Signage, implemented Products at the Events and offered Exclusive hospitality options to the Brand and their Local Distributor throughout 2 seasons.
Dish Network/Dish for My Tailgate
(Official Satellite TV Sponsor of All Gameday Hospitality Events since Spring 2017)
Dish Network and Pace International were looking to Gain Exposure for their Portable Satellite Antennas and their Tailgating and RV Activations, we were Looking for a Solution to Produce TV Feeds at our events to show fans Sporting Events and Pre-Game Event Coverage. We created a Multi-Year Partnership that implemented Dish Network and Pace Intl products at our Events and we implemented signage and marketing elements at each event. We have access to over 40 satellite receivers to use at each event and have increased exposure to Dish Network Mobile Satellite Products over multiple seasons.
Dell EMC and Intel Tailgate Tour
(2018 Fall NFL Tailgate Tour throughout the Midwest)
Dell and Intel were looking to activate a Premium Tailgate Experience for their Top Corporate Clients in Cleveland, Cincinnati, and Chicago and contracted Gameday Hospitality to Activate a Top Tier Tailgate Tour Through 3 NFL Cities in October 2018. We produced a tour with our 1st Prototype “Gameday DreamSuite” before they will be used in multiple NFL Cities in 2019 and fully implemented a plan and executed it in all 3 cities. We produced all event space agreements, all staffing, food, beverages, transportation, branding elements and day of event setup and suite construction to create a premium experience in each city over 3 weeks. This experience was enjoyed by 60-70 top customers and Dell and Intel Employees in each market at a Cleveland Browns, Cincinnati Bengals, and Chicago Bears Game.
Boston Beer Company (Samuel Adams)
(2018 New England Patriots at Buffalo Bills Monday Night Football)
The Boston Beer Company was looking to Activate a Premium Hospitality Space for their top Customers and Sales Reps in New York State and New England before the Monday Night Football Game before the Bills and the Patriots (2 of the Most Popular Teams in this Region). We activated on short notice a Branded hospitality area and implemented Boston Beer Company Products into our Buffalo Red Zone Tailgate Experience to offer their Customers and all of our Attendees a Variety of their Products to Try and Enjoy!
Danii Vodka
(Official Vodka Sponsor of All Atlanta Gameday Hospitality Events)
Danii Vodka is a Rapidly Growing Premium Vodka brand started in Atlanta, GA in 2017. We partnered with Danii to create Greater Exposure around our Atlanta Football Pre-Game Events. We have created a Branded Experience within our Atlanta Events (Including our Kickoff Games, SEC Championship Events, Peach Bowl Pre-Game Events and More) to showcase their Premium Vodka to all of Our Attendees. Some events even featured Danii Vodka Girls and other Promotional Giveaways to increase Brand Exposure. Danii Vodka also Promotes all Gameday Hospitality event throughout their Social Media Channels.
A Few Other Current/Past Partners and Sponsors
Coca-Cola, Labatt Brewing Company, E&J Gallo Winerys, Cheerwine, Wild Sports, Kan Jam, Pro-Line Tailgating, Zipchair, DreamSeat, ThePuttskee, Tailgate Giant, Wilson Sporting Goods, Stubhub, Cut Golf, Chippo, SIC Cups, WGR 550 (Buffalo, NY), Kiss 95.1 (Charlotte, NC), CobraPuma, Nike, and Many More.