ANN ARBOR, Mich. — Gameday Hospitality is excited to announce a new partnership with Stateside Brands, bringing Surfside and Superlyte to the Michigan Blue Zone Tailgate throughout the upcoming 2026 Michigan Football season.
As part of the partnership, Surfside and Superlyte products will be available at all upcoming Michigan Blue Zone Tailgates, giving Michigan fans even more options to enjoy as they get ready for kickoff in Ann Arbor.
The partnership will also come to life through special Surfside and Superlyte brand activations at three marquee Michigan home games this fall:
- September 12 — Michigan vs. Oklahoma
- October 17 — Michigan vs. Penn State
- October 24 — Michigan vs. Indiana
Fans attending these select Michigan Blue Zone events can expect an enhanced brand presence from Surfside and Superlyte, including on-site activations, product experiences, giveaways and additional opportunities to engage with the brands throughout the pregame festivities.
“We’re excited to welcome Surfside and Superlyte to the Michigan Blue Zone this season,” said John Mikulec, CEO of Gameday Hospitality. “These are brands that fit naturally into the gameday environment we’ve created in Ann Arbor. We’re always looking for partners that can add something to the fan experience, and we’re looking forward to bringing this partnership to life throughout the season, especially around three of the biggest home games on the schedule.”
The Michigan Blue Zone Tailgate has become a destination for Michigan fans looking to start gameday with a high-energy pregame experience featuring food, drinks, live entertainment, games, sponsor activations and more before heading to the stadium.
The addition of Surfside and Superlyte continues Gameday Hospitality’s focus on partnering with growing consumer brands and creating memorable, interactive experiences that connect those brands directly with passionate sports fans.
Surfside and Superlyte products will be available beginning with upcoming Michigan Blue Zone events and continuing throughout the 2026 Michigan Football season.
About Gameday Hospitality
Gameday Hospitality LLC specializes in creating premium pregame hospitality, tailgate experiences, corporate events and brand activations surrounding some of the biggest sporting events across the country. Through its growing portfolio of localized gameday experiences, Gameday Hospitality brings together fans, corporate groups and national and regional brands in high-energy environments built around the excitement of live sports.
About the Michigan Blue Zone Tailgate
The Michigan Blue Zone Tailgate is Gameday Hospitality’s signature Michigan Football pregame experience in Ann Arbor, bringing fans together before kickoff for food, drinks, entertainment, games, sponsor activations and an unforgettable Michigan gameday atmosphere.
