Gameday Hospitality Renews Sponsorship with European Wax Center for 2026 Buffalo Season
Buffalo, NY — Gameday Hospitality is proud to announce the renewal of its sponsorship with European Wax Center for the upcoming 2026 season in the Buffalo, New York market.
Following a highly successful activation during the 2025 season, European Wax Center is expanding its presence with Gameday Hospitality. After participating in three Buffalo events this past year, the brand experienced strong engagement and measurable success, prompting the decision to become part of every Gameday Hospitality event in Buffalo for the 2026 season.
Throughout the season, European Wax Center connected directly with fans through on-site giveaways, promotional activations, and informative one-on-one conversations, creating a meaningful and memorable brand presence at each event.
“We also saw a lift in brand awareness, and even created a new influencer partnership, and post-event consultations,” said Jessica Curry, Director of Operations at European Wax Center. “Overall, it was a successful activation and something we’d be excited to build on in the future!”
Gameday Hospitality is thrilled to welcome European Wax Center back for 2026 and looks forward to expanding the partnership with even more opportunities designed to drive engagement, brand growth, and mutual success.
This renewed sponsorship underscores Gameday Hospitality’s commitment to delivering high-impact brand experiences while aligning with trusted, nationally recognized partners that resonate with our fan base.
For more information about Gameday Hospitality sponsorship opportunities, please contact Anthony Mariani at amariani@gamedayhospitality.
About Gameday Hospitality
Gameday Hospitality specializes in premium tailgate and event experiences, delivering unforgettable gameday environments for fans and brands alike across major markets.
About European Wax Center
European Wax Center is the leader in professional waxing services, known for its expertise, high-quality products, and commitment to helping guests feel confident and comfortable in their skin.
I’m so excited for this!!!!
💜EWC